Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.

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Executive Summary: The Trump Administration’s Impact on Digital Advertising

A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.

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Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.

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Case Study: Driving 80% More Financial Advisor Engagement

See how Basis drove an 80% surge in new users for a Global 500 financial client with a precision-targeted, multi-channel campaign.

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Digital Advertising Strategies to Win Your Customers' Hearts

Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.

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Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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How Short-Form Video is Changing Advertising

Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.

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Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.

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How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.

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