Resource Center

report cover for identity vs. privacy: digital advertising in a cookieless world
Jan 24 2024

Identity vs. Privacy: Digital Advertising in a Cookieless World

See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.
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A person in a crowded area full of too much signal
Feb 9 2024

How Advertisers are Adapting (or Not Adapting) to Signal Loss

A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
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Team of marketers working in an office
Apr 3 2024

How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
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Latest Resources

Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Accelerating Campaigns with AI & Automation

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Digital Audio Advertising in 2024

What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.

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Advertising’s Biggest Day: A Look Back at Super Bowl LVIII

Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?

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