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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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3 Considerations for Retail Marketers Headed into 2025

How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?

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Putting AI to Work: Advertising's Next Big Opportunity

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.

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The Power of Sound: Digital Audio Advertising by the Numbers

The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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How New Regulations Are Reshaping Social Media Advertising

Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.

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How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.

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How Agencies Can Keep Up with the Evolution of Media

Host Noor Naseer and guest John Lods explore how agencies can stay ahead of the curve in today's quickly evolving advertising landscape.

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