Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Winning Big in Costa Rica: Agency Holding Co. Elevates DOOH Execution with Basis

See how one agency used Basis to boost brand awareness and visibility for two leading client brands in the beverage industry to their target consumers.

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Basis + Protected by Mediaocean Cut Brand Protection Costs by 94%

See how one advertiser used Basis + Protected by Mediaocean to cut brand protection costs by 94%.

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Bringing Momentum to Measurement: What Marketers Are Missing in the Pursuit of Effectiveness 

Watch this webinar to learn what separates real effectiveness from measurement for measurement's sake.

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How an Agency Client Drove 800+ Site Visits with SmartBid with CPC under $6

How an agency leveraged Basis’ strategic guidance and SmartBid optimization to deliver over 820+ site visits while maintaining an average of 92% of their target CPC for a food & beverage brand.

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The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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How Ronk Communications Drove Higher Ed Enrollment Traffic at Scale with Basis

Ronk Communications used Basis to expand Colorado State University Global's programmatic presence across display, audio, and CTV, uncovering new audiences ...

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7 Programmatic Advertising Trends Shaping 2026

The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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4.1M+ Video Completions: How Wheelhouse DMG Used Basis to Drive Awareness with Niche Audiences

Wheelhouse DMG leveraged Basis’ tech and programmatic expertise to increase ad spend by 41% and deliver privacy-friendly performance for a ...

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