How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
By connecting media performance to business outcomes, Basis helped Noodles & Company navigate market uncertainty by growing traffic and revenue
For years, market research and advertising operated in separate worlds. But as media grows more fragmented and marketers face greater ...
As AI search pulls users from the open web, here’s how advertisers can adapt their strategies.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
Outdated brand safety signals are quietly draining budgets. Learn what a modern approach requires, with Mediaocean's Sara Maskivish.
See how Basis helped Innocean scale franchise media more efficiently while driving measurable in-store impact.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
