Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

4.1M+ Video Completions: How Wheelhouse DMG Used Basis to Drive Awareness with Niche Audiences

Wheelhouse DMG leveraged Basis’ tech and programmatic expertise to increase ad spend by 41% and deliver privacy-friendly performance for a ...

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The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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What Brands Should Look for in an Agency Partner in 2026: 5 Questions to Ask

Five questions that reveal whether an agency partner fits 2026's demands.

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Basis Political Advertising Bootcamp: Winning with CTV

CTV is on track to account for more than half of all digital political ad dollars in 2026, but buying ...

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Everything Advertisers Need to Know About Streaming TV and CTV in 2026

For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.

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How Can Agencies Adapt as AI Reshapes the Traditional Agency Model?

Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.

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Basis & Comscore: Reaching 4.5 Million Local Voters In a Cost-Effective Way with CTV

The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...

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