Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

The Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

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Dealing With Signal Loss

Host Noor Naseer and guest Vince Voiro explore all things identity resolution, covering what data is needed to enable it and more.

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Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Navigating the Fragmented Social Media Landscape

Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.

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Key Considerations for a Future-Ready Agency Tech Stack

Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.

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Everything You Need to Know About Digital Out-of-Home Advertising

What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.

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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

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6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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