Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

5 Ways Marketing and Advertising Teams Can Move Faster with AI

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

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Mastering YouTube for Political Advertising: Strategies for 2026 Success

YouTube has evolved from a simple video sharing platform into the most powerful digital advertising channel for political campaigns. With ...

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Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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Is Search Totally F**ked? What Do We Do Now? 

Search is changing fast. Watch this webinar to learn how AI and GEO are reshaping discovery, and how marketers can stay visible.

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TikTok Advertising in 2026: What Questions Remain Post-Sale?

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

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Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

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Basis 2026 Political Advertising Bootcamp: Winning with Audio

Sean Duggan and Kristin Battersby from the Basis Candidates & Causes Team host a deep dive into the political audio ...

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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What Do Marketers Need to Know About Advertising in AI Environments?

Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.

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