Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

Read More
Convergent TV Advertising in 2025

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.

Read More
Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders

Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.

Read More
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.

Read More
How Advertisers Can Adapt to Google’s AI Overviews

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.

Read More
Reaching Younger Audiences with In-Game Advertising

Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.

Read More
Maximizing Programmatic CTV in 2025

Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.

Read More
AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

Read More
Executive Summary: 2025 Advertising Agency Report

An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.

Read More
chevron-down