Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Driving Qualified Applicants with Real-Time Insights

A Fortune 500 company partnered with Basis to optimize its recruitment marketing, resulting in 71% more qualified applicants and an ...

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Mastering CTV: Strategies to Maximize Impact in 2025

Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers

Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.

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Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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