In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.
Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.
See how one agency used Basis to boost brand awareness and visibility for two leading client brands in the beverage industry to their target consumers.
See how one advertiser used Basis + Protected by Mediaocean to cut brand protection costs by 94%.
