Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
Automation and data-driven strategies drove $4.6M in revenue and a $23 ROAS, showcasing the power of precision-driven digital marketing. THE ...
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
A Fortune 500 company partnered with Basis to optimize its recruitment marketing, resulting in 71% more qualified applicants and an ...
Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.
How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.
Misinformation and AI are dramatically impacting the digital advertising landscape. What do advertisers need to know to navigate these forces?
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.