Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.
See how one agency used Basis to boost brand awareness and visibility for two leading client brands in the beverage industry to their target consumers.
See how one advertiser used Basis + Protected by Mediaocean to cut brand protection costs by 94%.
Watch this webinar to learn what separates real effectiveness from measurement for measurement's sake.
How an agency leveraged Basis’ strategic guidance and SmartBid optimization to deliver over 820+ site visits while maintaining an average of 92% of their target CPC for a food & beverage brand.
Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.
