Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.
Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.
As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.
In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.
Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.