Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Digital Advertising Strategies to Win Your Customers' Hearts

Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.

Read More
Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

Read More
How Short-Form Video is Changing Advertising

Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.

Read More
Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.

Read More
How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.

Read More
Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

Read More
The CIO's Playbook for Media Investment

Shelby Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead.

Read More
Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

Read More
Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

Read More
chevron-down