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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Three Ways Agency Leaders Can Build Trust with Their Clients

We explore how agency leaders can foster more trusting, fruitful, and longstanding partnerships with their clients.

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7 Marketing Challenges in the Travel Industry Today

From keeping up with new technologies to adapting to shifts in consumer behaviors, we explore the challenges facing travel marketers.

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The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.

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The APRA: What Advertisers Need to Know

If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?

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The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.

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Inefficiency in Advertising: Hidden Costs and Solutions

Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.

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2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.

Read More
Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

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How Automotive Marketers Can Capitalize on Pent-Up Consumer Demand

Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.

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