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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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Jul 10 2024

2024 Holiday Shopping Trends Report

This research report has all the stats and insights you need to fine-tune your 2024 holiday advertising campaigns.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

How Advertising Leaders Can Engage and Retain Gen Z Talent

Learn how agency and brand leaders can adapt to Gen Z's distinct needs and foster a vibrant and inclusive work environment for all.

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What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.

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Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.

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Possible 2024: The AI Revolution in Marketing Has Officially Begun

Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.

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Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

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Understanding Political Attitudes by Generation in 2024 [Infographic]

Get exclusive, data-based insight on US voter sentiment heading into the 2024 election season in this infographic from Basis and GWI.

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Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI)

Lois Castillo shares what companies can do better in terms of DEI, how DEI leaders can navigate the complexity of their work, and more.

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