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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

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The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.

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How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.

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Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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2024 Holiday Shopping Trends Report

This research report has all the stats and insights you need to fine-tune your 2024 holiday advertising campaigns.

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Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.

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Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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