CTV is on track to account for more than half of all digital political ad dollars in 2026, but buying premium inventory effectively is getting harder. In this session of Basis’ 2026 Political Advertising Bootcamp, members of our Candidates & Causes team are joined by two seasoned political media practitioners for a candid, expert-level discussion on how to navigate the CTV landscape heading into the fall.
Watch now to learn what it actually takes to run CTV that delivers for political clients.
You’ll Learn:
- Why CTV spending is projected to approach $3 billion in political advertising this cycle, and what’s driving it
- The four pillars of effective political CTV buying: scale, frequency, fragmentation, and fraud protection
- How cord-cutting is reshaping voter viewing habits across all age groups
- Why FAST channels are an increasingly powerful tool for political advertisers
- How to use live sports inventory—including the FIFA World Cup—to reach voters on CTV this cycle
- The lift that comes from combining CTV with audio, and how to think about cross-channel reach
- How Basis protects CTV budgets with multi-layered fraud prevention, SPO, and politically approved PMPs
- The biggest pain points in political CTV buying: ad approvals, inventory reserves, and fragmented reporting
- How to think about inventory reserves now, and which markets are most at risk of selling out
- Practical advice for buyers newer to CTV, from experts who’ve seen it from the agency side
