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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.

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Understand Adtech Like a Pro

U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.

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Driving Year-Round Tourism With Data-Driven Media Activation

How a premium tourism board leveraged expert strategy and advanced automation to maximize reach, engagement, and visitor growth. THE CHALLENGE ...

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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Driving Measurable Growth for a Fortune 500 Medical Technology Leader

Automation and data-driven strategies drove $4.6M in revenue and a $23 ROAS, showcasing the power of precision-driven digital marketing. THE ...

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Driving Qualified Applicants with Real-Time Insights

A Fortune 500 company partnered with Basis to optimize its recruitment marketing, resulting in 71% more qualified applicants and an ...

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Mastering CTV: Strategies to Maximize Impact in 2025

Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.

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