To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
YouTube has grown into the largest political video platform in the US. In this session of Basis' 2026 Political Advertising ...
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Savannah Westbrock unpacks how agencies can spot real opportunities for change and build innovation that truly helps clients.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
