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Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

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Basis 2026 Political Advertising Bootcamp: Winning with Audio

Sean Duggan and Kristin Battersby from the Basis Candidates & Causes Team host a deep dive into the political audio ...

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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What Do Marketers Need to Know About Advertising in AI Environments?

Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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How Marketers Are Really Using AI Today

Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.

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The Ultimate Guide to Political Advertising in 2026

Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...

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How Latcha + Associates Drove a 29% Higher Purchase Rate

Explore how Latcha + Associates integrated Basis DSP into their platform as their programmatic buying arm for a Fortune 500 ...

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The Attribution Reset

Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.

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