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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Accelerating Campaigns with AI & Automation

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Digital Audio Advertising in 2024

What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.

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Advertising’s Biggest Day: A Look Back at Super Bowl LVIII

Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?

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How Advertisers are Adapting (or Not Adapting) to Signal Loss

A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.

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