Resource Center

report cover for identity vs. privacy: digital advertising in a cookieless world
Jan 24 2024

Identity vs. Privacy: Digital Advertising in a Cookieless World

See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.
Read More
A person in a crowded area full of too much signal
Feb 9 2024

How Advertisers are Adapting (or Not Adapting) to Signal Loss

A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
Read More
Team of marketers working in an office
Apr 3 2024

How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Read More

Latest Resources

Going Deep on Live Sports Advertising Opportunities

See how digital advertisers can effectively reach and connect with sports fans.

Read More
Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

Read More
The Impact of the CFPB Ruling on Financial Services Advertisers

Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.

Read More
The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

Read More
How to Harness the Power of Podcast Advertising

Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.

Read More
Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More

Holiday shopping trends, made for advertising sites, and more feature in this week's list of top digital marketing content.

Read More
Basis Technologies 2023 Holiday Shopping Trends Report

Looking for an edge with your holiday campaigns? This research report has the valuable stats and insights you need to fine-tune your holiday advertising.

Read More
Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

Read More
3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

Read More
1 7 8 9 10 11 208
chevron-down