Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.
To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.
Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.