Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.

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How Agencies Can Keep Up with the Evolution of Media

Host Noor Naseer and guest John Lods explore how agencies can stay ahead of the curve in today's quickly evolving advertising landscape.

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How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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How Media Agencies are Using AI to Drive Revenue

To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.

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AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.

Read More
Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

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What Today’s Buzzwords Reveal About the State of the Advertising Industry

Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

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