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Wednesday, Dec 04th 2024
Ryan Manchee

Reality Check: 2025 Advertising Trends

Featured:

Noor Naseer

VP, Media Innovations and Technology, Basis Technologies

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

In recent years, the advertising industry has been abuzz with the promise of future-forward developments. From the potential of Web3 and blockchain to AI, AR/VR, and beyond, advertiser expectations have shifted from curiosity to a strong appetite for actionable advancement. 

Advertisers now want to move past roadmaps and promises of tomorrow, as many digital learning challenges—such as addressability, measurement, streaming activation, and new opportunities for reach and incrementality—persist. Yet as teams strive for meaningful action, they need to acknowledge the gaps between promise and practicality, integrating solutions in a way that drives tangible results.

This webinar offers a grounded perspective on the trends set to shape 2025. Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team share insights on the disconnect between expectations vs. reality on critical media concerns. They also explore how advertisers can better address lingering challenges to maximize the potential of new innovations and create impact with their campaigns in 2025—and beyond.

We explore the latest advancements in:

  • Connected TV
  • Commerce Media
  • AI
  • Search and Social Convergence

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Looking for more trends content? Check out our Trends Hub and our 2025 Trends Report today!

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Noor Naseer

VP, Media Innovations and Technology, Basis Technologies

Noor Naseer is VP of Media Innovations & Technology at Basis. She leads client thought leadership and guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for, and been cited in, industry outlets including Adweek, MediaPost, Advertising Week, and Multichannel News. She has spoken at events for the 4As and the American Marketing Association and also hosts the podcast "AdTech Unfiltered". Prior to joining Basis, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

Kaitlin O’Brien is a manager on the Media Innovations & Technology team at Basis. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate within these new opportunities.

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