Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Possible 2024: The AI Revolution in Marketing Has Officially Begun

Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.

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Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.

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AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

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Understanding Political Attitudes by Generation in 2024 [Infographic]

Get exclusive, data-based insight on US voter sentiment heading into the 2024 election season in this infographic from Basis and GWI.

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Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI)

Lois Castillo shares what companies can do better in terms of DEI, how DEI leaders can navigate the complexity of their work, and more.

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How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

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Rethinking Measurement and Attribution in a Cookieless World

Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.

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3 Marketing Insights from SXSW 2024

Dig into three marketing insights from this SXSW 2024, from the notebooks of Basis’ Media Innovations & Technology team.

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Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

How can advertisers navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.

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