Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

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Everything We Published on AI This Year

From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.

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2024 in Review: 7 Essential Resources for Agency Leaders

This list of resources highlights lessons from 2024’s defining shifts to help agency leaders set the stage for a successful 2025.

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The Art of Selling to Holding Companies

Beau Davis shares insights into the challenges sellers face in today’s advertising ecosystem, as well as strategies for overcoming them.

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Our Readers’ Favorite Articles From 2024

Revisit the stories that shaped this past year—and will continue to impact the industry in the year ahead.

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2025 Advertising Trends: What Agencies Need to Know

Discover the key advertising trends and opportunities that will impact agencies in 2025.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.

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Executive Summary | Reality Check: The 2025 Advertising Trends Report

An overview of the central themes and key takeaways from Basis' 2025 Advertising Trends Report.

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Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.

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