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2026 AI and the Future of Marketing report cover image
Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

The Untapped Power of Curation

Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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AI in Advertising: Risks, Rewards, and Opportunities Ahead 

Join industry leaders as they unpack new research on AI’s impact, risks, and opportunities for advertisers in 2025.  

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Building Better Online Communities for Users—and Advertisers

Jim Daily shares why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers.

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How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.

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Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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Simplifying the Programmatic Supply Chain

This conversation with Greg Sherrill offers perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.

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Capitalizing on the Moment with Live CTV Advertising

As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.

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Recalibrating Identity

Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.

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