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2026 AI and the Future of Marketing report cover image
Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

How Advertisers Can Adapt to the Age of AI Slop

Learn how advertisers can avoid AI slop to protect brand safety, improve accuracy, and safeguard ROI.

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Where Music, Culture and Advertising Meet

Rob Christensen, Global EVP at Vevo, joins the podcast to explore the often-overlooked power of music videos in today’s advertising ecosystem.

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Becoming an AdTech God

Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.

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How the Kansas City Chiefs Market a Modern Sports Dynasty

Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.

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The Common Thread Connecting Marketing Executives’ Biggest Pain Points

In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...

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Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.

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Adtech's Hidden Bottleneck

Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.

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The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Making Ads Less Hateable

In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.

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