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In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions, and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media US.
Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead. Her candid perspective offers actionable lessons for both buyers and sellers looking to succeed in an ever-evolving ecosystem.