The era of intrigue and exploration is now over, and the outcome is clear: AI in marketing is here to stay. But as the technology approaches near-universal adoption across the industry, how can marketers and advertisers move beyond baseline efficiencies and tap into the technology’s full potential?
In our third-annual AI and the Future of Marketing report—based on a proprietary survey of marketing and advertising professionals from leading agencies and brands—shows that AI adoption rates have soared, productivity gains are widespread, and expectations for what comes next are higher than ever. But despite this progress, risks still abound, and for many organizations, true AI-powered differentiation remains a work in progress.
Early experiments with agentic AI and custom or semi-custom models suggest that the next wave of disruption could be even more dramatic: collapsing campaign cycles, elevating the role of first-party data, and redefining how teams are structured. Marketers across the industry are increasingly recognizing that this shift is imminent, and a sizable majority believe that AI will radically transform digital advertising in the next three to five years.
For marketing and advertising leaders, the question is no longer whether to adopt AI, but how to do so responsibly, strategically, and with urgency. Those who invest now in clean, unified first-party data, experiment with custom solutions, and prepare their teams to embrace new ways of working will be best positioned to capture the gains—and guard against the risks—that AI can generate.
This report is designed to help industry leaders navigate that journey. It contains data-driven insights on adoption patterns, efficiency gains, risks and concerns, and workforce implications of an AI-powered future. Together, the findings highlight how AI is shaping marketing today, while illustrating how it is poised to redefine the industry in the very near future.
You’ll learn:
Download your copy today.
"*" indicates required fields
