Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
2025 is shaping up to be a critical year for advertising agencies.
Agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industry’s greatest obstacles and opportunities, we conducted a comprehensive survey of 100s of professionals at leading advertising agencies. The findings offer a window into the brewing challenges, strategic priorities, and future outlook shaping the agency landscape. This report explores those findings while providing agency leaders with actionable, data-driven insights to navigate this changing landscape and position themselves for sustainable growth in the years ahead.
Select findings include:
Download the full report today to get more insights into the state of advertising agencies, as well as key takeaways and strategic opportunities based on the findings.
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