Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.

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Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

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How Automotive Marketers Can Capitalize on Pent-Up Consumer Demand

Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.

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AI, Explained

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.

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Everything We Know About Generative AI Regulation in 2024

Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.

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How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.

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How Advertising Leaders Can Engage and Retain Gen Z Talent

Learn how agency and brand leaders can adapt to Gen Z's distinct needs and foster a vibrant and inclusive work environment for all.

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What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.

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Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.

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