Digital Advertising Resources & Thought Leadership | Basis

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Executive Summary: The Trump Administration’s Impact on Digital Advertising

A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.

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Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.

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Case Study: Driving 80% More Financial Advisor Engagement

See how Basis drove an 80% surge in new users for a Global 500 financial client with a precision-targeted, multi-channel campaign.

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Digital Advertising Strategies to Win Your Customers' Hearts

Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.

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Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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How Short-Form Video is Changing Advertising

Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.

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Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.

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The CIO's Playbook for Media Investment

Shelby Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead.

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Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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