Jul 2024

2024 Holiday Shopping Trends Report

Looking for an edge with your Q4 campaigns? This research report, based on a survey of 2,000 US consumers age 16+ and conducted in partnership with GWI, provides valuable insights into the evolving landscape of holiday shopping—giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2024 holiday season.

Insights include:

  1. Anticipated Spending and Budget Trends: Most shoppers anticipate they’ll be maintaining or slightly increasing their spending compared to 2023.
  2. Shifting Shopping Timelines: Holiday shopping continues to start earlier and earlier, with many consumers now planning to start their holiday shopping before September even arrives.
  3. Online Shopping on the Rise: With the convenience and accessibility of e-commerce platforms, more and more people are choosing to shop online for their holiday needs.
  4. The Influence of Social Commerce: Although the majority of holiday shoppers are unlikely to purchase gifts directly through social media, there is a notable increase in interest—especially among Gen Z and millennials.

And that's just the start. Want access to all the insights, numbers, and forecasts for this year's holiday season? Download your copy of the report today.

Download the Report

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