Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!
What comes to mind when you think of summer? Perhaps it’s watermelon slices after an afternoon spent with your beach volleyball crew, popsicles enjoyed while sitting on the edge of the pool, or campouts and picnics with friends and loved ones (and s’mores in abundance—duh!)
This time of year, the holiday season tends to be the furthest thing from most people’s minds. Then again, advertisers aren't most people. Before we know it, we’ll be rounding out September. Halloween will be just around the corner, with many other major holidays close on its tail. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success.
Read on to learn more about why advertising teams should start their holiday campaign planning now, and how this planning can ensure the months ahead are filled with merriment rather than mayhem.
If you take one lesson away from all this, make it this one: don't wait to get started!
Seriously. If you feel like this year has already flown by, buckle up—because the “holiday season” is creeping up earlier each year. This is driven in part by the growth of e-commerce, as well as shifts in consumer behavior. More and more shoppers are concerned about prices increasing as the holidays get closer, product availability, and potential shipping delays, leading them to begin their holiday shopping earlier in the year. For digital advertisers, this means it is essential to plan proactively for holiday campaigns.
“But what exactly should we plan for?” some advertisers might wonder. Though this will vary depending on the goals, scale, and complexity of your campaign(s), here are some broad questions to consider:
These questions are a great place to start. But they’re just that—a place to start. Luckily, for those looking for more, we’ve got you covered.
When it comes to holiday campaigns, intentionality and proactive planning pay off greatly in the long term. And conducting that planning in an organized and strategic way makes the process both fruitful and efficient.
So here’s our early gift to you: An ultimate holiday advertising checklist to help with your planning, buying, and reporting this year. The checklist covers everything you need to know (and do!) to ensure a successful holiday season, including key dates to plan for, how to make the most of your data, considerations for short and long-term goals, setting up your measurement and reporting systems, and more.
To sum it up: With this checklist, your 2023 holiday campaigns are sure to be elf-ing amazing.
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