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Ah, AI.
Few innovations have sustained as much buzz in the advertising industry of late. With 82.4% of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers’ approach to their work.
Yet, alongside its immense potential, AI brings significant challenges. From brand safety concerns, to evolving regulatory frameworks, to risks related to algorithmic bias and discrimination, marketing teams must approach AI-driven solutions with intention and care.
To help advertisers navigate this complexity and prepare for 2025, we’ve rounded up all the resources we published on artificial intelligence this year. From a report unpacking AI’s impact on marketing, to podcast episodes breaking down the AI revolution, to blog posts exploring AI’s regulation and how organizations are investing in the tech, these pieces will help advertisers stay up to date on recent developments in AI and make the most of this ever-evolving tech in the year ahead.
Since ChatGPT’s public release in 2022, conversations around generative AI have flooded the digital advertising ecosystem. But how do advertisers really feel about the technology? Is it actually driving the levels of efficiency and innovation marketing teams are hoping for? And what of the risks? For this report, we surveyed marketing and advertising professionals across top agencies, brands, and publishers to get a pulse on their AI usage, sentiments, and perceptions around its potential to shape the industry moving forward.
More than 87% of marketers believe AI will radically transform digital advertising in the next three to five years. Yet there’s tension between marketers’ desire to adopt the technology and their uncertainty around how to do so effectively. Case in point: Only 44% of marketers and advertisers say their employers pay for generative AI tools. Here, discover how marketing leaders can evaluate the benefits of paid AI solutions, understand AI’s risks, and make informed investment decisions.
AI and automation hold significant potential for advertisers. These technologies can maximize efficiency, improve workflows, reduce redundant and low-value tasks, and allow teams more time to innovate and be creative. In this episode of the AdTech Unfiltered podcast, Eric Mayhew, Co-Founder, President, and Chief Product Officer of Fluency, breaks down the benefits of automation and AI.
Amidst economic and financial challenges, many media agencies are looking to AI to drive revenue and increase profitability. In this article, we unpack how AI can help make campaign planning and optimization more efficient, as well as how it can contribute to overall workflow automation that saves time and reduces manual workloads for marketing teams.
With its ability to clone voices, write poetry, compose music, synthesize huge amounts of data, and more, generative AI offers seemingly endless opportunities. However, along with these benefits come concerns surrounding its appropriate usage and regulation. For instance, can AI-generated content be copyrighted? Should all materials created using generative AI be watermarked? And how are governing bodies approaching its regulation, particularly given the issues that have already been identified with algorithmic discrimination? In this article, we explore everything we know so far about generative AI regulation—as well as what it means for advertisers.
Though AI has long been a cornerstone of the digital advertising world, powering programmatic capabilities and allowing for machine learning-driven optimizations, generative AI tools offer new and exciting opportunities for industry professionals. Embracing such tools can help drive efficiency, grow revenue, and ensure teams remain at the cutting edge of innovation. At the same time, they come with significant risks that leaders must understand up front. Here, learn about these risks, particularly those related to brand safety, consumer perceptions of AI, and legal/regulatory considerations.
Though AI has caused quite a stir recently, it’s been foundational to digital advertising for decades. In this episode of AdTech Unfiltered, Alex Castrounis, founder and CEO of Why of AI, breaks down the recent AI revolution and shares how organizations can incorporate AI in a way that aligns with their organizational goals.
Generative AI is transforming many components of digital advertising, including the search landscape. Many users—particularly Gen Z and millennials—are turning to AI-powered chatbots over traditional search engines; search engines are incorporating AI-driven components that are changing how organic results are presented; and some AI chatbots are even rolling out internet search features within their existing interfaces, further shifting consumers away from traditional search engines. Here, dive deeper into generative AI’s potential impact on the search landscape and how advertising leaders should prepare.
As generative AI revolutionizes the search landscape, it is also transforming the world of social media advertising. From the explosion of AI-powered advertising tools in the social space, to heightened concerns around brand safety as AI-generated content grows more prevalent on social platforms, to AI-driven targeting for social advertising, learn all about both the opportunities and challenges emerging in the social space thanks to this disruptive technology.
Though many agencies, brands, publishers, and others across the digital advertising ecosystem are experimenting with AI, few have adopted it at the scale necessary to truly revolutionize their businesses. In this piece, we explore key takeaways and insights from Advertising Week New York on how leaders can leverage AI and automation to truly transform their organizations.
Much like at AWNY, AI was quite the hot topic at this year’s Possible in Miami Beach. Attendees were buzzing with discussions about their experiences leveraging AI, the technology’s benefits, and strategies to mitigate potential risks. From opportunities to drive efficiency, optimize data, drive better campaign outcomes, and provide enhanced personalization in advertising, check out some of the top insights from this year’s event.
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Interested in digging into the trends that will shape 2025? In Reality Check: The 2025 Advertising Trends Report, we explore the trends and opportunities that will drive impact in the year ahead across commerce media, CTV, search, and—you guessed it!—AI.