Automation and data-driven strategies drove $4.6M in revenue and a $23 ROAS, showcasing the power of precision-driven digital marketing.
THE CHALLENGE
A Fortune 500 medical technology leader sought to enhance its digital marketing strategy with a data-driven approach to:
The company needed a strategic partner to execute and refine its media strategy to achieve these goals.
THE SOLUTION
As the company’s partner since December 2020, Basis implemented a sophisticated, technology-powered approach to digital media activation. Our strategy included:
Comprehensive Cross-Channel Media Activation
Leveraging search, social, digital out-of-home (DOOH), programmatic display, video, connected TV (CTV), and audio streaming to reach and engage key healthcare professionals.
Advanced Analytics & Optimization
Delivering real-time performance insights through custom dashboards, allowing for ongoing optimization and agile media adjustments.
Audience Targeting & Data Activation
Partnering with LiveRamp and TransUnion to activate the company's first-party data and supplementing it with third-party insights for precise job title and industry targeting.
Seamless Ad Operations & Automation
Utilizing Basis Technologies’ automation tools to streamline ad trafficking, pacing, creative QA, and billing.
LASTING RESULTS
Across all campaigns, Basis’ data-driven approach and automation tools delivered exceptional business results:
$23 ROAS achieved in the-commerce campaign, showcasing highly efficient ad spend.
1,770 qualified leads generated through Always On campaigns, ensuring a strong pipeline of potential customers.
$4.6 million in combined tracked and closed revenue, reinforcing Basis’ ability to drive tangible business outcomes.
Team Wins:
