A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.
A premium cosmetics brand wanted to promote seven product lines, including one of limited-edition. Backed by research and competitor analysis, Basis Technologies recommended video and animated creative for this campaign as its engaging nature and scroll-stopping traction generates positive results for retail and eCommerce products.
Increase year-over-year return on ad spend (ROAS) within the consumer audience.
This 10-month long campaign was planned, and started, before COVID-19. Goals were set based on 2019 consumer behavior.
Digital Marketing Specialist, Cosmetics Brand
"We customized creatives per placement to take advantage of the full-screen real estate of “Stories”. The text field was adjusted on other placements to deliver the message without truncation."