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Jan 21 2025

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.
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Strategy Resources

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

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6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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Convergent TV Advertising in 2024

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

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Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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