Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...
Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.