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May 29 2025

Convergent TV Advertising in 2025

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
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Strategy Resources

Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.

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Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.

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Digital Advertising Strategies to Win Your Customers' Hearts

Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.

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Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.

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How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.

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Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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