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Strategy

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Sep 14 2026

How Media Teams Can Launch a Brand or Enter a New Market in 2026

Five conditions determine launch success in 2026, from category research to audience expansion strategy.
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Strategy Resources

What’s Driving the Momentum Behind Ad Curation in 2026

Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.

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How to Grow an Iconic Brand

Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.

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Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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What the Customer Journey Really Looks Like in 2026 (and What It Means for Advertisers)

Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.

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The Mindset Shift Behind Stronger Brand Safety and Suitability Strategies

In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.

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The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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