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Sep 23 2026

What the Divide Between Consumer Time and Ad Spend Says About Your Media Strategy

One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
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Strategy Resources

Navigating the Consumer Trust Crisis: How to Build Brand Trust and Loyalty

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Creative Strategy is The Advertiser’s Edge in the Age of AI

In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.

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What’s Driving the Momentum Behind Ad Curation in 2026

Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.

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How to Grow an Iconic Brand

Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.

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Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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What the Customer Journey Really Looks Like in 2026 (and What It Means for Advertisers)

Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.

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The Mindset Shift Behind Stronger Brand Safety and Suitability Strategies

In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.

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The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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