Strategy

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.