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Jul 30 2026

Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
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Strategy Resources

The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...

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How Political Advertising Will Impact the Media Landscape in 2026

How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.

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3 Ways AI is Reshaping Paid Search

The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.

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5 Ways Marketing and Advertising Teams Can Move Faster with AI

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

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Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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