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A woman carries two shopping bags after doing some of her 2025 holiday shopping.
Jul 7 2025

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
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Strategy Resources

The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.

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What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.

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The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Balancing Performance with Brand in Uncertain Times

Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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Convergent TV Advertising in 2025

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.

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How Advertisers Can Adapt to Google’s AI Overviews

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.

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Reaching Younger Audiences with In-Game Advertising

Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.

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