Strategy

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.