Strategy Archives | Basis
Resource Center

Strategy

Business leaders meeting at a table in a conference room
Jul 24 2026

How Can Agencies Adapt as AI Reshapes the Traditional Agency Model?

Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
Read More
1 2 3 693

Strategy Resources

Navigating the Consumer Trust Crisis: How to Build Brand Trust and Loyalty

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

Read More
Creative Strategy is The Advertiser’s Edge in the Age of AI

In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.

Read More
What’s Driving the Momentum Behind Ad Curation in 2026

Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.

Read More
How to Grow an Iconic Brand

Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.

Read More
Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

Read More
What the Customer Journey Really Looks Like in 2026 (and What It Means for Advertisers)

Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.

Read More
The Mindset Shift Behind Stronger Brand Safety and Suitability Strategies

In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.

Read More
Marketing Measurement and Attribution: How to Drive and Demonstrate Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

Read More
The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

Read More
1 2 3 77
chevron-down