Strategy

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.