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Aug 11 2026

Why Modern Modeling Is the Future of Marketing Measurement

Modern modeling gives marketers a more holistic understanding of performance and a clearer path for planning future investments.
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Strategy Resources

3 Ways AI is Reshaping Paid Search

The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.

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5 Ways Marketing and Advertising Teams Can Move Faster with AI

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

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Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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TikTok Advertising in 2026: What Questions Remain Post-Sale?

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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Why Your AI Narrative Should Focus on Growth, Not Just Efficiency

Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.

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The CMO’s Winter Break Reading List

This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition

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Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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