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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Strategy Resources

AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

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Rethinking Measurement and Attribution in a Cookieless World

Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.

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Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

How can advertisers navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.

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Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?

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Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.

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