Strategy Archives - Page 5 of 73 - Basis Technologies
Resource Center

Strategy

Person (only hands and arms are visible) wearing a striped shirt works at a computer
Jun 2 2025

Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Read More
1 3 4 5 6 7 650

Strategy Resources

What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

Read More
The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.

Read More
How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.

Read More
Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

Read More
Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

Read More
Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

Read More
The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.

Read More
The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.

Read More
Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

Read More
1 3 4 5 6 7 73
chevron-down