Resource Center

Strategy

Dec 2 2024

The Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.
Read More
1 3 4 5 6 7 631

Strategy Resources

New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.

Read More
3 Things to Know About Capturing Audience Attention in 2024

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.

Read More
Understanding 5 Key Pharmaceutical Consumer Personas

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.

Read More
How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

Read More
2024 Programmatic Advertising Trends

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.

Read More
Your Favorite Blog Posts From 2023

Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.

Read More
Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.

Read More
Future in Focus: 2024 Digital Advertising Trends Report

Discover the trends and strategies that will shape digital advertising in 2024 in this insightful and eye-opening report.

Read More
6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.

Read More
1 3 4 5 6 7 70
chevron-down