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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Strategy Resources

Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.

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The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.

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Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

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How Automotive Marketers Can Capitalize on Pent-Up Consumer Demand

Learn what automotive advertisers can do to capitalize on pent-up consumer demand as the landscape stabilizes in 2024.

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Everything We Know About Generative AI Regulation in 2024

Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.

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How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.

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What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.

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Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.

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