Strategy

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.

Discover the key advertising trends and opportunities that will impact agencies in 2025.

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.