Strategy

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.

2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.