Strategy

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.

2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.