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Jun 2 2025

Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
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Strategy Resources

How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

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2024 Programmatic Advertising Trends

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.

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Your Favorite Blog Posts From 2023

Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.

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Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.

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Future in Focus: 2024 Digital Advertising Trends Report

Discover the trends and strategies that will shape digital advertising in 2024 in this insightful and eye-opening report.

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6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.

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2024 Trends for Travel and Tourism Marketers

Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.

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2024 Trends for Retail & E-commerce Marketers

Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.

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