Strategy

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.