Strategy

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.