Strategy

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!

Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.