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Jul 7 2026

What the Customer Journey Really Looks Like in 2026 (and What It Means for Advertisers)

Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
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Strategy Resources

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2026,

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Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.

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Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.

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The Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.

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6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

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