Strategy

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.