Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.
Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.
Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.
Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.
We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.
Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.