Strategy

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.