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Jun 20 2025

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
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Strategy Resources

Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

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4 Key Digital Video Marketing Metrics and When to Use Them

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

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Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

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The Power of Place: Your Guide to Digital Out-of-Home Advertising 

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

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The Digital Marketer's Holiday Advertising Checklist

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.

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Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

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3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

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Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

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Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

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