Strategy Archives - Page 13 of 73 - Basis Technologies
Resource Center

Strategy

Person (only hands and arms are visible) wearing a striped shirt works at a computer
Jun 2 2025

Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Read More
1 11 12 13 14 15 657

Strategy Resources

Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

Read More
The Power of Place: Your Guide to Digital Out-of-Home Advertising 

Explore how you can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

Read More
The Digital Marketer's Holiday Advertising Checklist

Consider it our gift to you: this comprehensive checklist covers everything you need to know (and do!) to run successful holiday campaigns this year.

Read More
Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.

Read More
3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.

Read More
Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.

Read More
Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

Read More
5 Cannabis Consumer Personas to Know

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

Read More
The Do’s and Don’ts of TikTok Marketing 

With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.

Read More
1 11 12 13 14 15 73
chevron-down