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Jul 21 2025

What’s Driving the Momentum Behind Ad Curation in 2025

Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.
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Strategy Resources

3 Questions with a B2B Advertising Expert

A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.

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How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

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A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

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Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.

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Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

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The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

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4 Key Digital Video Marketing Metrics and When to Use Them

We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.

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Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

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