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A woman carries two shopping bags after doing some of her 2025 holiday shopping.
Jul 7 2025

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
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Strategy Resources

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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3 Things Weezer Can Teach Us About Effective Media Strategy

What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!

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Diving into DOOH Advertising

Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Three of our top search marketing experts share what paid search advertisers should know about the future of the space.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.

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Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

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Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

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Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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