Strategy Archives | Page 14 of 77 | Basis
Resource Center

Strategy

Picture of a conference room with a round table in the middle of it
Dec 18 2025

Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Read More
1 12 13 14 15 16 686

Strategy Resources

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

Read More
The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

Read More
3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

Read More
What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!

Read More
Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

Read More
The Political Marketer's Guide to Digital Out-of-Home Advertising

Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

Read More
School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

Read More
Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

Read More
The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

Read More
1 12 13 14 15 16 77
chevron-down