Strategy Archives - Page 14 of 73 - Basis Technologies
Resource Center

Strategy

Woman looks skeptically at her phone
Mar 27 2025

Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
Read More
1 12 13 14 15 16 650

Strategy Resources

Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

Read More
Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

Read More
Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

Read More
Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

Read More
The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

Read More
How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

Read More
3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather uncertainty.

Read More
The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

Read More
For Healthcare Marketers, Building Customer Relationships Is Crucial

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

Read More
1 12 13 14 15 16 73
chevron-down