Strategy Archives - Page 14 of 71 - Basis Technologies
Resource Center

Strategy

Girlfriends watch video on their connected TV while sitting on the couch
Nov 5 2024

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Read More
1 12 13 14 15 16 636

Strategy Resources

Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

Read More
2023 Trends for Financial Services Marketers

To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.

Read More
2023 Trends for Restaurant & Dining Marketers

In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.

Read More
2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

Read More
2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

Read More
2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

Read More
2023 Trends for CPG Marketers

The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.

Read More
2023 Trends for Automotive Marketers

For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.

Read More
2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

Read More
1 12 13 14 15 16 71
chevron-down