Strategy

We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

It's Valentine’s Day, and there's no better time to show your customers how much you care. Here are a few strategies that will have your customers crushing on you like it’s night one of The Bachelor.

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.