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Jul 18 2024

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
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Strategy Resources

How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

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3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather uncertainty.

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The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

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For Healthcare Marketers, Building Customer Relationships Is Crucial

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.

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A Digital Marketer’s New Year’s Resolutions

For those looking to start 2023 out on the right foot, this one's for you! Here, we share our top resolutions for digital marketers.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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What is the Difference Between Paid Search and Display Advertising?

In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...

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