Strategy

Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.

Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.

How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.