Strategy Archives - Page 16 of 72 - Basis Technologies
Resource Center

Strategy

Headshot of podcast guest Shelby Saville, Chief Executive Officer at Starcom US
Jan 13 2025

The CIO's Playbook for Media Investment

Shelby Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead.
Read More
1 14 15 16 17 18 643

Strategy Resources

Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

Read More
Digital Sea Change: 2023 Trends

Another new year, another set of trends to consider! Tune into this webinar to learn what they are and how best to capitalize on them.

Read More
Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

Read More
Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

Read More
4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

Read More
3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

Read More
The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

Read More
4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

Read More
Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

Read More
1 14 15 16 17 18 72
chevron-down