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Jun 5 2024

The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.
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Strategy Resources

Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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Why Audio is Digital Advertising’s Fastest Growing Category

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

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Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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