Strategy Archives - Page 18 of 73 - Basis Technologies
Resource Center

Strategy

Distracted woman with headphones on sits at desk while looking at watch and holding phone
Feb 21 2025

Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Read More
1 16 17 18 19 20 650

Strategy Resources

How Advertisers Can Succeed During Uncertain Times

Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.

Read More
New Trends in Food and Beverage Advertising

Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.

Read More
Five Ads That Get Inflation Messaging Right

How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)

Read More
What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

Read More
Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

Read More
Why Audio is Digital Advertising’s Fastest Growing Category

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

Read More
Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

Read More
The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

Read More
Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

Read More
1 16 17 18 19 20 73
chevron-down