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Strategy

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May 23 2024

Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.
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Strategy Resources

Improve Client Relationships with Automated Report Dashboards 

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

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Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting  

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

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SXSW Reflections: Brands Can’t Afford Inauthenticity

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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