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Wednesday, Sep 28th 2022
Ryan Manchee

Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Featured:

Noor Naseer

VP of Media Innovations and Technology, Basis Technologies

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

After more than two years of living in a COVID-stricken climate, the world was ready for things to get back to normal. Instead, market factors like high interest rates, rising inflation, and plunging stock prices are now plaguing the economy, leaving advertisers and marketers in a new age of uncertainty. Brands are pulling back budgets and advertisers are left wondering: what do we do next?

In this webinar, Basis Technologies’ Media Innovations and Technology team, Noor Naseer and Kaitlin O’Brien, look to provide some answers. Together with host Ryan Manchee, Noor and Kaitlin help break down how advertisers and marketers can approach the complexities of this continued economic downturn. They explore:

  • The current state of economic instability in the United States
  • Key consumer categories that form in times of economic hardship
  • Advertising and marketing best practices for an unpredictable marketplace

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Noor Naseer

VP of Media Innovations and Technology, Basis Technologies

Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development and she guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for, and been cited in, industry outlets including Adweek, MediaPost, Advertising Week, and Multichannel News. She has spoken at events for the 4As and the American Marketing Association and she also hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.|Kaitlin O’Brien is a Manager on the Media Innovations and Technology team at Basis Technologies. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate on these new opportunities.

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

Kaitlin O’Brien is a Manager on the Media Innovations and Technology team at Basis Technologies. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate on these new opportunities.

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