After more than two years of living in a COVID-stricken climate, the world was ready for things to get back to normal. Instead, market factors like high interest rates, rising inflation, and plunging stock prices are now plaguing the economy, leaving advertisers and marketers in a new age of uncertainty. Brands are pulling back budgets and advertisers are left wondering: what do we do next?
In this webinar, Basis Technologies’ Media Innovations and Technology team, Noor Naseer and Kaitlin O’Brien, look to provide some answers. Together with host Ryan Manchee, Noor and Kaitlin help break down how advertisers and marketers can approach the complexities of this continued economic downturn. They explore: