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Mar 28 2024

AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
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Strategy Resources

Our Top 10 Blog Posts of 2021 

Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021. 

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Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting

The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.

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5 Compelling Examples of Financial Services Advertisements (And Why They Work)

Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.

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Should You Be Advertising During a Supply Chain Crisis?

See why businesses would be wise to continue advertising through any supply chain crisis.

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2022 Trends: Our Frictionless Future

In our 2022 trends webinar, we highlight how a world averse to friction is reshaping tomorrow’s opportunities for marketers.

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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