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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Strategy Resources

Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

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SXSW Reflections: Brands Can’t Afford Inauthenticity

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Meeting the Moment with Advertising Automation

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

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Advertising Opportunities in the Metaverse

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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