Strategy Archives - Page 20 of 74 - Basis Technologies
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Jun 16 2025

Balancing Performance with Brand in Uncertain Times

Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.
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Strategy Resources

What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

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Ask an Expert: What is Ad Fraud?

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.

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Why Audio is Digital Advertising’s Fastest Growing Category

A look at what makes audio so unique, why the category is booming, and why digital audio advertising should be a larger part of your media conversations.

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Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn

Tune in to learn how economic uncertainty presents ripe opportunities for brands to build for the future and enter new markets.

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The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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