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Nov 1 2024

Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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Strategy Resources

What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

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SXSW Reflections: Brands Can’t Afford Inauthenticity

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.

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Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more

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Meeting the Moment with Advertising Automation

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

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Advertising Opportunities in the Metaverse

We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.

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Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

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Digital Audio Advertising Channels: Insights, Strategies and Trends

Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.

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Why Bid Shading Should Be Part of Your Programmatic Strategy

Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.

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Keeping Up with Cannabis Advertising

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

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