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Sep 23 2025

The Age of the Savvy Media Buyer

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.
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Strategy Resources

Digital Sea Change: 2023 Trends

Another new year, another set of trends to consider! Tune into this webinar to learn what they are and how best to capitalize on them.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

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Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

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How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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