Strategy

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. 

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.