Strategy

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.