Strategy

A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...