Strategy

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.