Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.
Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.
