In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.
Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021.
The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.
Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.
