Strategy

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.