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Sep 2 2025

What a “US Version” of TikTok Could Mean for Advertisers

The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
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Strategy Resources

Frictionless Future: 2022 Trends Report

Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.

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Our Top 10 Blog Posts of 2021 

Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021. 

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Programmatic I/O 2021: Takeaways on Identity and Contextual Targeting

The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.

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5 Compelling Examples of Financial Services Advertisements (And Why They Work)

Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.

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Should You Be Advertising During a Supply Chain Crisis?

See why businesses would be wise to continue advertising through any supply chain crisis.

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2022 Trends: Our Frictionless Future

In our 2022 trends webinar, we highlight how a world averse to friction is reshaping tomorrow’s opportunities for marketers.

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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A Benchmarking Tool Exclusive to Basis!

By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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