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Jul 1 2024

Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
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Strategy Resources

Travel Company Scales Video Advertising Success with Basis Technologies

A travel company tapped into Basis Technologies’ enterprise-grade algorithmic optimization capabilities to extend campaign reach. Learn more.

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Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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The Programmatic Readiness Guide

How do you know which programmatic buying option is right for your team and business? Read our Programmatic Readiness Guide to help you find out.

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Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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What is Media Buying?

The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...

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How Has COVID-19 Changed Healthcare Advertising?

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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