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Mar 22 2024

Rethinking Measurement and Attribution in a Cookieless World

Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.
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Strategy Resources

2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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How to Develop a Cannabis Marketing Plan

The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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How to Optimize Social Media Advertising

For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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Digital Strategies for Retail Marketers

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

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Effective Strategies for Social Media Advertising

The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...

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Digital Strategies for Healthcare Marketers

While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...

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