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Nov 1 2024

Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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Strategy Resources

Basis Technologies Drives New Banking Accounts

A growing, multi-location bank teamed up with Basis Technologies to strategically target prospects to drive application volume. Learn more.

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Consumer Habits During the Pandemic

Download this infographic to view the average time U.S. adults spend with digital media and online trends that are here to stay. 

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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Vertical Viewpoint: Conquering Challenges as a Cannabis Brand

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Finance Brand

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Retail Brand

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Digital Strategies for Nonprofit Marketers

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.

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Digital Strategies for Outdoor Industry Marketers

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

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