The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients?
Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media network about important causes.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
