The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients?
Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media network about important causes.
Modern modeling gives marketers a more holistic understanding of performance and a clearer path for planning future investments.
Laurie Lam joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
