The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients?
Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media network about important causes.
The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
