Strategy Archives - Page 24 of 72 - Basis Technologies
Resource Center

Strategy

An image showing three friends watching TV in the living room while eating popcorn.
Aug 27 2024

Convergent TV Advertising in 2024

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
Read More
1 22 23 24 25 26 640

Strategy Resources

NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

Read More
Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

Read More
A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

Read More
Dashboard Reporting Best Practices for Travel Marketers

A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.

Read More
7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

Read More
How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

Read More
Paralysis by Manual Analysis: A Silent Killer of Marketing

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

Read More
Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

Read More
4 Trends Shaping Financial Services Marketing

We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.

Read More
1 22 23 24 25 26 71
chevron-down