Strategy Archives - Page 24 of 71 - Basis Technologies
Resource Center

Strategy

An image showing a Gen Z or other young consumer scrolling on their phone.
Jul 18 2024

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
Read More
1 22 23 24 25 26 636

Strategy Resources

7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

Read More
How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

Read More
Paralysis by Manual Analysis: A Silent Killer of Marketing

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

Read More
Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

Read More
4 Trends Shaping Financial Services Marketing

We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.

Read More
COVID-19: One Year Later

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

Read More
The Time is Right for Challenger Brands in Healthcare

Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.

Read More
Brand Innovators Media Buying Summit 2021 Takeaways

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...

Read More
How to Pitch Digital Innovation

Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business.

Read More
1 22 23 24 25 26 71
chevron-down