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Strategy

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Jan 26 2024

New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
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Strategy Resources

The Future of Targeting: Contextual, Semantic, and Cookies

In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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Data Consolidation Best Practices to Save You Time and Money

Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.

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Create Cause-Based Campaigns

In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations can approach mission-driven advertising.

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How to Build Your Social Media Marketing Strategy

Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.

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Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

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Breakthrough 2020: Focus and Strategy

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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