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Aug 27 2024

Convergent TV Advertising in 2024

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
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Strategy Resources

7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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How to Optimize Social Media Advertising

For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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Digital Strategies for Retail Marketers

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

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Effective Strategies for Social Media Advertising

The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...

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Digital Strategies for Healthcare Marketers

While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...

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How Basis Became the Foundation of Innovative Ad Agency Subset Media

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

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How Marketing Intelligence Platforms Lay the Path to Personalization

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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