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Headshot of Greg Dolan
Jul 2 2025

The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
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Strategy Resources

A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

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Dashboard Reporting Best Practices for Travel Marketers

A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.

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7 Tips for Creating an Effective KPI Report

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

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How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

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Paralysis by Manual Analysis: A Silent Killer of Marketing

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

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Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

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4 Trends Shaping Financial Services Marketing

We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.

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COVID-19: One Year Later

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

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The Time is Right for Challenger Brands in Healthcare

Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.

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