Strategy

Dive into these tips to determine how you can incorporate video into your social media advertising strategy.

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.