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Apr 7 2025

Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
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Strategy Resources

Brand Innovators Media Buying Summit 2021 Takeaways

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...

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How to Pitch Digital Innovation

Walter Geer shares how he empowers his team to keep innovation at the forefront of approaching client business.

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Basis Technologies Drives New Banking Accounts

A growing, multi-location bank teamed up with Basis Technologies to strategically target prospects to drive application volume. Learn more.

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Consumer Habits During the Pandemic

Download this infographic to view the average time U.S. adults spend with digital media and online trends that are here to stay. 

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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Vertical Viewpoint: Conquering Challenges as a Cannabis Brand

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Finance Brand

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Retail Brand

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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