How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support make it difficult to take the plunge.
In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!