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Nov 26 2025

Target Effectively in the Privacy-First Era (with Liz Emery)

Liz Emery joins the podcast to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and more.
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Strategy Resources

Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

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Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

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Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR)

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

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Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

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The Pitfalls of Stitching Data Together Manually

From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.

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The Pros and Cons of Social Media Advertising

Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...

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Establishing a Trusted Partnership that Drives Digital Forward

Learn how Pizza Hut and its field of franchises leveraged Basis Technologies' media services and owned software to drive improved ROAS.

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An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

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Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300%

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

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