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Jul 18 2024

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
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Strategy Resources

Targeted Mobile Advertising Tactics

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

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How to Choose a DSP (Demand Side Platform)

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

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The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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How to Incorporate Video Advertising into Your Social Media Marketing Strategy

Dive into these tips to determine how you can incorporate video into your social media advertising strategy.

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Reaching Hispanic Bilinguals: The Impact of Language

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

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Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

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Why Mobile Advertisers Care About Driving In-store Traffic

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

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The Future of Targeting: Contextual, Semantic, and Cookies

In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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