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Mar 28 2024

AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
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Strategy Resources

How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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Industries in Flux: State of CPG

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Industries in Flux: State of Pharma and Healthcare

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Industries in Flux: State of QSRs

With Covid-19 causing unprecedented disruption, we look at how quick service restaurants are having to pivot their strategies.

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Industries in Flux: Advertising Through Crisis

Basis Technologies’ president and 20-year industry veteran Tyler Kelly discusses the impact of Covid-19 on the media industry.

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Discussing the Value of Agency Expertise in Digital Marketing

New perspectives. Better productivity. Financial savings. Explore why tapping into agency expertise is a surefire way to improve performance.

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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How Can a Performance Marketing Agency Drive Better Business Outcomes?

A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.

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Performance Marketing Playbook for CMOs

Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.

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