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Headshot of Tameka Kee
Jul 23 2025

Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
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Strategy Resources

Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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The Programmatic Readiness Guide

How do you know which programmatic buying option is right for your team and business? Read our Programmatic Readiness Guide to help you find out.

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Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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What is Media Buying?

The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...

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How Has COVID-19 Changed Healthcare Advertising?

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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